A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.
The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.
In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.
Everyone has pet peeves. Mine is when I make a purchase at a store and thank the clerk or store owner (because that’s the polite thing to do when someone is performing a service, paid or not), and I receive a half-hearted and mumbled “welcome” in return. Why does this make my skin crawl?
Landing pages are an essential component in inbound marketing and will help you convert your unknown website visitors into known leads. Before we talk about the five ways to make an awesome landing page, let’s define what a landing page is and how it fits into the inbound marketing methodology.
Landing pages are becoming more and more popular in the marketing world. They are effective tools to reach your customers and they allow you to communicate with your constituents in a very direct and focused way. Landing pages are also ideal for generating potential customers into solid leads, and ultimately, into lasting customers.