As a business owner or manager, you keep a close eye on your marketing budget, and are very aware of when things aren’t going the way they should. If, some time ago, you invested in HubSpot marketing software, and you aren’t feeling the love, is it time to cut the cord?
You’re likely feeling frustrated and are ready to quit using HubSpot – but first, we’d like to say that HubSpot may not be the problem. Like any good tool, to be effective, it must be used for its intended purpose, and with skill. So before you decide to ditch the marketing software, take a moment and analyze the situation.
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.
As a result, you may face prejudice as a result of tardy, over-budget contractors that have spawned running jokes about the credibility of almost anyone in construction. And although word-of-mouth marketing remains a mainstay of any contractor’s livelihood, it is absolutely possible to convert cold contacts into satisfied customers that generate revenue for your company.
How can you do this successfully? Through careful and deliberate use of digital marketing tactics.
In 2016 Pinterest hit 150 million active monthly users and over 2 billion monthly searches. It’s becoming quite clear: Pinterest is to visual discovery what Google is to traditional internet search. If you’re not taking advantage of Pinterest to leverage your brand, blog, business, or anything in between, it’s time to rethink your marketing strategy.
Recently, Tim Kendall (President at Pinterest) shared four Pinterest marketing trends to watch in 2017. Here’s what you need to know.
Today, I was researching CRMs (Customer Relationship Management software) for a client. There are dozens out there, and believe me, they’re not all created equal. However, one kept popping up on my screen (due to their fantastic retargeting campaign, no doubt), so I decided to sign up for a demo.
As soon as I finished filling out the form, I received a phone call from the company. “Hey, I’m Adam from XYZ Company. I just received your form requesting info and I wanted to make sure I have all of your info correctly before I send you out some specs and facts.”
This led to a ten-minute conversation about what’s working and not working with our current CRM. Adam wasn’t at all pushy, and I have to admit, I didn’t feel hurried to get off the phone with him like I usually am with sales people. I kind of wanted to hang around and chat. “Bye, Adam. I’ll look forward to hearing from you,” I said. And I meant it.