All posts tagged: marketing

Will the Facebook News Feed Changes Break Your Business?

If you’re a business owner, chances are good that you’ve promoted your business on Facebook, the most popular social media platforms. But if you haven’t heard the news, Facebook has just announced that they’re cutting down how often your business posts get seen on Facebook. If you’ve taken advantage of this social platform for free exposure, you may be extremely worried that this free ride has screeched to a halt.

Facebook Changes: Less is More

So what do these changes mean for your business? In short, less free marketing. Mark Zuckerberg, CEO of Facebook explained the reason for these changes: “We’ve gotten feedback from our community that public content is crowding out the personal moments that lead us to connect more with each other… Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”

For individuals, these changes may be very welcome. For them, it means less annoying ads clogging up their newsfeed and more pictures from their friends vacationing on that tropical island. (Wait… that can still be annoying.) Either way you look at it, the new changes are not going to please everyone. But what you probably want to know is this: if you’re running a business, how can you roll with this change without doing damage to your company? Where do you go from here?

newsfeed changes facebook

Continue to Utilize Facebook

We all love free things, and we can all agree that free marketing that brings us business is a beautiful thing. You can (and should) continue to take advantage of Facebook’s free space, but you should also be willing to utilize paid ads. But don’t just reach for the first way to spend your money on Facebook; that’s basically throwing your money around – and you want your dollars to be used in a way that will most likely bring you business. Make it a goal to promote posts that are likely to have high engagement. To do this, analyze your old posts and see what your followers are interested in, what they liked most, and which posts had the most comments. Create similar posts and target your ads toward your ideal customers and clients.

You should also utilize live video streams. Videos universally have very high engagement, especially live video. They are also free to post. And don’t forget about Facebook Video Ads.

Get on Other Social Media Channels

Facebook isn’t the only game in town, and your business can take advantage of other social media platforms. Which ones? Start with Instagram: it’s free, easy to use, and extremely popular. Your ideal clients might also be on Twitter, Pinterest, YouTube, and LinkedIn. In fact, they likely are. If you aren’t already active on these other platforms, valuable time is ticking. Get moving!

Think Outside the Box

The only thing we can count on is change – so hang onto your seat, the digital marketing world is moving fast. The moment you settle into what works, it’s already changing again. This means that you need to keep up with current trends and follow where your ideal clients are online. You can’t afford to fade into the background or only post on one social media channel a week – this is not going to cut it if you’re looking for results. You need your business to stand out.

Staying on top of your social media game isn’t easy, and it can be quite time-consuming! If you need help with your social media management, why not contact us? We know what will work for your business and are ready to help. Fill out the contact form below and we’ll be in touch.



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Digital Marketing Tips for Insurance Agencies

Let’s face it: when many consumers think about insurance companies, they think of rising premiums, big conglomerates, and lots of red tape. That is, until they need to submit a claim. And then, most consumers are nothing but grateful, knowing their insurance company is there for them.

Ultimately, building good relations between consumers and insurance companies hinges on three things – trust, reliability, and building a sense of community (we all know the tagline, “You’re in good hands with Allstate”).

How can your insurance agency use digital marketing to build a solid relationship with customers?

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Should I Quit Using HubSpot?  

As a business owner or manager, you keep a close eye on your marketing budget, and are very aware of when things aren’t going the way they should. If, some time ago, you invested in HubSpot marketing software, and you aren’t feeling the love, is it time to cut the cord?

You’re likely feeling frustrated and are ready to quit using HubSpot – but first, we’d like to say that HubSpot may not be the problem. Like any good tool, to be effective, it must be used for its intended purpose, and with skill. So before you decide to ditch the marketing software, take a moment and analyze the situation.

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Best Digital Marketing Tactics for Contractors

If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.

As a result, you may face prejudice as a result of tardy, over-budget contractors that have spawned running jokes about the credibility of almost anyone in construction. And although word-of-mouth marketing remains a mainstay of any contractor’s livelihood, it is absolutely possible to convert cold contacts into satisfied customers that generate revenue for your company.

How can you do this successfully? Through careful and deliberate use of digital marketing tactics.

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