Today, I was researching CRMs (Customer Relationship Management software) for a client. There are dozens out there, and believe me, they’re not all created equal. However, one kept popping up on my screen (due to their fantastic retargeting campaign, no doubt), so I decided to sign up for a demo.
As soon as I finished filling out the form, I received a phone call from the company. “Hey, I’m Adam from XYZ Company. I just received your form requesting info and I wanted to make sure I have all of your info correctly before I send you out some specs and facts.”
This led to a ten-minute conversation about what’s working and not working with our current CRM. Adam wasn’t at all pushy, and I have to admit, I didn’t feel hurried to get off the phone with him like I usually am with sales people. I kind of wanted to hang around and chat. “Bye, Adam. I’ll look forward to hearing from you,” I said. And I meant it.
If you’ve been a real estate agent for years, we don’t need to tell you that what it takes to be successful has changed enormously. In the 80s and early 90s, real estate agents could rent a building, hang a sign, and place some print ads in the local newspaper. With a smile, a warm handshake, and a lot of hard work, business could be great.
Once the internet came into the picture, the web has increasingly become part of the real estate agent’s life. Now things are changing so rapidly that we don’t deal with changes in decades; what worked last year may not work now, and there is a continual challenge to stay ahead of the game in this competitive business.
As a businessperson, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages, and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you give the task of creating content to an outside professional? There are many reasons, but three of them really stand out.