All posts tagged: online marketing

Why Contractors Should Invest in Online Marketing

 

As a contractor, your job is not a glamorous one. You likely spend most of your days in well-worn work boots or slogging through endless amounts of paperwork, permits, and receipts. Yep, a contractor’s work is not for the lazy or the faint of heart.

So who would want to get a peek inside your world? Surprisingly, a lot of folks! You likely receive a large portion of your workload from referrals. People are talking about you — the quality of your work, your professional appearance, and your reasonable prices. So it’s time to get online and spread the word even further.

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Does Inbound Marketing Work for My Field?

 

Today, I was researching CRMs (Customer Relationship Management software) for a client. There are dozens out there, and believe me, they’re not all created equal. However, one kept popping up on my screen (due to their fantastic retargeting campaign, no doubt), so I decided to sign up for a demo.

As soon as I finished filling out the form, I received a phone call from the company. “Hey, I’m Adam from XYZ Company. I just received your form requesting info and I wanted to make sure I have all of your info correctly before I send you out some specs and facts.”

This led to a ten-minute conversation about what’s working and not working with our current CRM. Adam wasn’t at all pushy, and I have to admit, I didn’t feel hurried to get off the phone with him like I usually am with sales people. I kind of wanted to hang around and chat. “Bye, Adam. I’ll look forward to hearing from you,” I said. And I meant it.

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