If you’ve been a real estate agent for years, we don’t need to tell you that what it takes to be successful has changed enormously. In the 80s and early 90s, real estate agents could rent a building, hang a sign, and place some print ads in the local newspaper. With a smile, a warm handshake, and a lot of hard work, business could be great.
Once the internet came into the picture, the web has increasingly become part of the real estate agent’s life. Now things are changing so rapidly that we don’t deal with changes in decades; what worked last year may not work now, and there is a continual challenge to stay ahead of the game in this competitive business.
The concept of virtual reality has never lost its appeal for most of us. If you’re a science fiction buff, you still geek out over The Matrix, or that Doctor Who episode, Silence in the Library — mostly because the whole concept of being somewhere without physically being there is nothing short of fascinating.
And while we’re not at the point, as a society, where we implant someone’s consciousness into a machine for safe keeping, virtual reality is no longer a futuristic idea.
Here at Seapoint Digital, we like to think of ourselves as at least a bit on the futuristic side. And when that visionary attitude helps you to boost profits, we can’t help but get excited! Enter Matterport.
You may have heard us talk about this virtual reality tour in the past, but today I hope to answer a few of your questions about what it is and how it can work for you.
You step in through the door. A well-lit foyer welcomes you, and you smile. You’re home. As you stroll through the living room, eyeing the comfortable sofa that looks oh-so-tempting after a long day at the office, you smile. It’s good to be here. It just feels right. The kitchen is spotless, as it should be, and you imagine the dinner you’ll cook for the evening. You’ll have asparagus, sauteed in garlic, olive oil, and some Parmesan cheese, with some pan-seared scallops. What wine would pair nicely with this, you find yourself wondering.
We’ve done a small series of blog posts focusing on real estate agents and the real estate industry. First we discussed the social media platforms in which real estate agents should invest their time, and then we focused on the social media giant, Pinterest, specifically. Today we’re going to discuss how search engine optimization (SEO) can benefit your agency, and ultimately, your bottom line.