Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.
In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?