With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with our friends at Bodden Partners) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively with association insurance marketing, we’ve developed and refined our Inbound Marketing strategy so we can leverage the unique challenges and opportunities that affinity marketing entails. Here are the top four lessons we’ve learned on our way to winning ‘Best of PIMA’ from the Professional Insurance Marketing Association this year.
As a business owner, you’ve likely spent countless hours crafting your business presence online. You’ve carefully setup up your Facebook page, Yelp page, Google My Business listing, and more. As a result, calls are coming in, customers are visiting your store, and everything is going great!
Until the day you receive “the call”. You answer the phone to a very enthusiastic, happy-to-help robot. They inform you that your Google listing is about to be marked as permanently closed – or worse, deleted altogether! If you do not speak to their representative right away you will be unseen forever. Your heart sinks and panic sets in. All that hard work for nothing! But before you press 1 to speak to a representative ask yourself…
Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.
In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?