As a businessperson, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages, and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you give the task of creating content to an outside professional? There are many reasons, but three of them really stand out.
Are you one of those ultra-secure people who never go back to see how many likes your Facebook post received, or how many hearts your Instagram post got? Yeah, me neither. Most of us want to see if what we posted has any value to our friends, and we try to post content that will have some sort of positive impact on people.
You know what Ms. Swift says… “Haters gonna hate, hate, hate…” However, sometimes haters have good reason for their not-so-friendly attitude. And when it comes to inboxes, people can be a little sensitive. In fact, your recipients may have good reason for putting you on their naughty list.
Obviously, you don’t want your email to be relegated to the trash heap, lumped in there with the bogus email from Anishka with the subject line “HEY tHere. I miss you.” So today we’re going to talk a little bit about why your email list hates you, and how you can turn that hate into true email bliss.
You step in through the door. A well-lit foyer welcomes you, and you smile. You’re home. As you stroll through the living room, eyeing the comfortable sofa that looks oh-so-tempting after a long day at the office, you smile. It’s good to be here. It just feels right. The kitchen is spotless, as it should be, and you imagine the dinner you’ll cook for the evening. You’ll have asparagus, sauteed in garlic, olive oil, and some Parmesan cheese, with some pan-seared scallops. What wine would pair nicely with this, you find yourself wondering.