I’m sure many of our readers can remember a time when phones were not smart, tablets were made of stone, and computers were our only access to the worldwide web. But that is no longer the case. We live in a world where technology is always changing. Screens range from the size of your pocket to the size of your television – and everything in between. How can you make sure that the message you want to convey is looks good – regardless of what screen your viewer has?
In the marketing world we hear the term ‘Search Engine Optimization’ thrown around a lot. If you’re a small business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO. We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do we really need it to succeed?
The short answer is yes. According to Google, Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” So how can you ensure that your site will appear high in the list of search engine results?
As a businessperson, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages, and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you give the task of creating content to an outside professional? There are many reasons, but three of them really stand out.